NEW YORK, NY, February 17, 2014- Amongst all the designers featured this past New York Fashion Week, mahna mahna and Nolcha Fashion Week: New York presented by RUSK paid tribute to those behind the scenes, in a month long style competition that took place through social media.
The mahna NY Style Competition, invited fashion industry professionals to compete for the chance to win $10,000 credit towards rentals from mahna mahna, an international showroom specializing in high end fashion and accessory rentals for industry professionals, featuring a carefully curated collection of everything from Alexander McQueen to Valentino, hard to find brands such as Comme des Garcons, DressCamp and Atsuko Kudo as well as a vintage collection with includes Chanel, Yves Saint Laurent and Oscar de la Renta.
February 11, mahna mahna hosted at a cocktail party in their Soho showroom awarding the winner, Drew Johnson, a fashion photographer. Johnson who focuses on editorial work, was among the top ten finalists carefully selected by themahna mahna team headed by Kaori Cipriano, “We were looking not only for well styled images, but those that truly spoke to the originality and creativity of the individual. We were looking to showcase the work of these emerging talents so that we can continue to grow with them and invite them into the mahna mahna family.”
Though the competition’s progress was visible with up the date public voting taking place on- line, the win came as a shock to Johnson. “I am so incredibly honored and excited to win the Mahna styling competition. As a photographer, I look forward to being a hub of industry professionals and to introduce new stylists and clients to the amazing closet at Mahna NY showroom.”
In a last minute surprise mahna mahnafounder Sumiko Enya, who flew from Japan to attend the event, decided to award a prize of $5,000 in rentals, to first runner up, Donald Hicks, a professional stylist. “It means a lot to me. I'm going to use the prize to deliver some major looks, just you wait!”
“We were lucky to have two winners that were so well received. The fact that they are both on different sides of the Fashion industry is a bonus. We are thrilled that this competition brought in so many new faces to our Soho showroom” says Enya. Cipriano adds “Partnering with Nolcha was a huge success and we look forward to working together again in the future.”
Kerry Bannigan, Nolcha Fashion Week Co-Founder comments: “We are always proud to partner with likeminded companies that seek innovation, encourage creativity and push the boundaries of supporting emerging fashion talent. We were thrilled to have helped further introduce mahna mahna to the industry via the mahna NY Style Award to engage their business in long lasting and effective relationships that will also serve our peers well.”
For more information about mahna mahnaand the winners of the competition or for press inquiries email Erica TannenbaumErica@mahnany.com
About mahna mahna
mahna mahna is a fashion company specializing in renting high-end clothes, shoes, and accessories to fashion industry professionals. Established in April 1991 with its first showroom in Tokyo, Japan,mahna mahna quickly became one of the most prominent rental houses in the country, providing the most outstanding wardrobe to top stylists in television, film, video and print production as well as celebrities’ special appearances. Currently, mahna mahna carries over 100,000 items in 9 showrooms around the world, most recently opening their New York showroom in Soho.
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