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FASHION: H&M X BALMAIN


INSIDE H&M

BALMAIN X H&M

Get ready for #HMBalmaination
H&M’s next designer collaboration will be with the Parisian house of Balmain.


Jourdan Dunn, Olivier Rousteing and Kendall Jenner

It all started with a bang. Yesterday night, the creative director of Balmain, Olivier Rousteing, took the red carpet at the Billboard Music Awards together with his friends Kendall Jenner and Jourdan Dunn. They were all dressed in Balmain x H&M – revealing the first pieces of the collection. Through social media, H&M and Balmain invited their fans to join a movement of togetherness with: #HMBalmaination.

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing.

Under the creative directorship of young Olivier Rousteing, Balmain – the epitome of French luxury – has grown into a global pop culture phenomenon, with modern day icons like Kim Kardashian and Kanye West marching in the forefront.

“I want to talk to my generation: this is my main aim as a designer.”
OLIVIER ROUSTEING



Still, Olivier Rousteing has always remained true to the brand’s DNA and its couture legacy. Balmain is all about energy, fun, amusement and freedom, as well as unique craftsmanship. All powered by a showbiz flair – highlighting the brand’s pop charm through the H&M collaboration came as a natural decision.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.

The collection will be available starting November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.

SOURCE: H&M

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FASHION: The NEW Birkin

Hermès Debuts Minimalist Birkin
There are few sacred things in handbag design, but among them is the Hermès Birkin. When Hermès is feeling creative, the brand generally looks to the Kelly to make tweaks and create new versions–we documented nearly a dozen in our guide to Hermès bag styles, and that doesn’t include limited editions. There are far fewer Birkin styles, but now, there’s another to add to the list: the pared-down Hermès Sellier Birkin 40.
According to T Magazine, Hermès leather design director Couli Jobert set out to de-clutter the Birkin down to its essential look, which involved losing the lock and key, hiding the stitching, smoothing the edges and removing the interior lining. The resulting 40cm bag comes only in black cowhide (T didn’t specify the Hermès leather name) with Palladium hardware, and it’ll set you back $14,900.
The timing of this Birkin is perfect; although interest in Hermès bags is seemingly unending, minimalism is very much en vogue for day bags, and any design, even a Birkin, runs the risk of feeling stale as trends ebb and flow. Breaking the Birkin down to its simplest state not only gives aficionados something to chatter about and clamor for, but it reminds all of us that Hermès is successful because the brand is built on a foundation of exceptional design and materials. Most brands’ bags would not fare as well when stripped down to their bones, but the Birkin’s magic endures.
 
 
 
 
 
Source: PurseBlog 

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